Marketing Communications Manager, Multiactive Software (now Maximizer Software), 3/1999 – 7/2000 August 31, 2006
Posted by lyotier in Work Experience.trackback
Multiactive Software is an award-winning developer of e-business and customer relationship management software
- Generated market awareness through both public and investor relations activities
- Helped secure $10 million in funding through the writing of company prospectus
- Created key marketing concepts and product positioning of Entice!, leading directly to the winning of PCWEEK’s Best of COMDEX/Fall ‘99 award
- Managed market positioning and branding of all product lines, and supervised marketing campaigns to drive sales and revenue
- Managed both internal and external creative teams throughout my tenure
- Created print, multimedia, radio, direct mail, online marketing and corporate collateral
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