President & Founder, Stepcast Interactive Inc., 9/1999 – 6/2002

Stepcast is a Web-based provider of universal wish list and gift registry functionality for small- to mid-size online retailers. Stepcast’s objective was to provide retailers with technology to enhance consumer loyalty while capitalizing on “expressed consumer interest”.

• From idea to execution, I provided the underlying concepts, strategic direction, and vision for this paradigm-shifting Internet venture
• Directed a cross-functional team to bring a prototype product to market on limited resources
• Managed all marketing and corporate communications activities, including an aggressive public relations and awareness campaign
• Raised venture capital to fund day-to-day operations during product commercialization
• Pursued and managed all strategic relationships and business development initiatives, including partnerships with e-commerce service providers and retail community
• Represented the company at industry tradeshows and networking events
• Stepcast’s business plan, which I authored, won three-out-of-four awards in an Industry Canada-sponsored competition (Best E-commerce, Most Innovative, and Best Overall)