VP of Business Development & Manager of Intellectual Property, Reinvent Technology Inc. 6/2007 – 3/2008 March 12, 2008
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Reinvent Technology is a direct navigation, new media company that manages an owned and operated portfolio of approximately 500,000 domain names. The company also provides monetization services to domain portfolio holders through its subsidiary corporation Hitfarm.com.
As part of the management team, I had full management and P&L responsibility for Reinvent’s subsidiary domain parking service, Hitfarm.com. Hitfarm is a premium service targeted towards the world’s largest domain portfolio holders. Under my control, Hitfarm had more than one million third-party domains under management.
Other responsibilities included:
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Marketing and business development for the hitfarm service
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Contributed to overall corporate policy and strategic planning
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Negotiated contracts with clients and upstream advertising publishers
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Served as Product Manager for Hitfarm, crafting the vision and full product requirements for the next generation of the domain parking platform (yet to be released)
In January of 2008, I transitioned into the role of Manager, Intellectual Property (newly-formed division, department of one). In this role, I was responsible for in-bound trademark disputes as well as identifying process and technology improvements that would reduce corporate risk and improve the bottom line.
Other responsibilities included:
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Tasked with identifying and initiating new, potentially-patentable opportunities for the company
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Created full vision and product specifications for a yet-to-be materialized product line
Director of Marketing, Marqui Inc., 9/2006 – 6/2007 March 12, 2008
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Marqui provides on-demand marketing software that simplifies a broad range of marketing activities, including Web content management, e-mail campaign management, search engine optimization (SEO), business blogging, landing page creation, and campaign analytics.
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As the Director of Marketing, I was part of the corporate leadership team, helping set the tone for a successful and profitable work environment. In this role, I had ownership over the company’s marketing activities, including branding, advertising, web presence, and positioning. Marketing activities have included print advertising, direct mail, fax advertising, email marketing, guerilla activities, event management, and more.
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Additional responsibility within this role included setting the strategic vision and direction for the product offering. This involved visioning, strategic planning, market assessment, and functional reviews in conjunction with the product management and development team.
