John Lyotier

Director of Marketing, Marqui Inc., 9/2006 – 6/2007 March 12, 2008

Marqui provides on-demand marketing software that simplifies a broad range of marketing activities, including Web content management, e-mail campaign management, search engine optimization (SEO), business blogging, landing page creation, and campaign analytics.

• As the Director of Marketing, I was part of the corporate leadership team, helping set the tone for a successful and profitable work environment. In this role, I had ownership over the company’s marketing activities, including branding, advertising, web presence, and positioning. Marketing activities have included print advertising, direct mail, fax advertising, email marketing, guerilla activities, event management, and more.
• Additional responsibility within this role included setting the strategic vision and direction for the product offering. This involved visioning, strategic planning, market assessment, and functional reviews in conjunction with the product management and development team.