John Lyotier

VP of Business Development & Manager of Intellectual Property, Reinvent Technology Inc. 6/2007 – 3/2008 March 12, 2008

Reinvent Technology is a direct navigation, new media company that manages an owned and operated portfolio of approximately 500,000 domain names. The company also provides monetization services to domain portfolio holders through its subsidiary corporation Hitfarm.com. 

As part of the management team, I had full management and P&L responsibility for Reinvent’s subsidiary domain parking service, Hitfarm.com. Hitfarm is a premium service targeted towards the world’s largest domain portfolio holders. Under my control, Hitfarm had more than one million third-party domains under management.

Other responsibilities included:

• Marketing and business development for the hitfarm service
• Contributed to overall corporate policy and strategic planning
• Negotiated contracts with clients and upstream advertising publishers
• Served as Product Manager for Hitfarm, crafting the vision and full product requirements for the next generation of the domain parking platform (yet to be released)

In January of 2008, I transitioned into the role of Manager, Intellectual Property (newly-formed division, department of one). In this role, I was responsible for in-bound trademark disputes as well as identifying process and technology improvements that would reduce corporate risk and improve the bottom line.

Other responsibilities included:

• Tasked with identifying and initiating new, potentially-patentable opportunities for the company
• Created full vision and product specifications for a yet-to-be materialized product line